Allied Breweries and the development of the area manager in British brewing, 1950-1984

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Mutch, A. ORCID: 0000-0002-8054-6649, 2006. Allied Breweries and the development of the area manager in British brewing, 1950-1984. Enterprise and Society, 7 (2), pp. 353-379. ISSN 1467-2227

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Official URL: https://doi.org/10.1093/es/khj035

Abstract

Brewing in the United Kingdom in the years following 1950 saw a shift from a production to a retailing orientation. As part of this shift the emphasis of the role of the area manager started to shift from discipline to development. This article explores the job of the area manager during the period, seeking to demonstrate the weakness in early 21st century accounts that suggest that the area manager serves only as an ‘information relay’ between senior managers and unit managers. Although the evidence is limited, because of problems with the survival of records, it suggests a more complex picture which has implications for area managers in retail and service industries more generally. However, a full shift from a ‘policing’ function was hampered in some companies by the continuing weight of traditions of control associated with a production orientation. This experience is examined in particular by a focus on Allied Breweries.

Item Type:

Journal article

Publication Title:

Enterprise and Society

Creators:

Mutch, A.

Publisher:

Oxford University Press

Date:

June 2006

Volume:

Number: