Marketing managers' perceptions of value cocreation

CASSIDY, K., BARON, S., ELLIOTT, D. and EFSTATHIADIS, G., 2013. Marketing managers' perceptions of value cocreation. Service Science, 5 (1), pp. 4-16. ISSN 2164-3970

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Item Type: Journal article
Publication Title: Service Science
Creators: Cassidy, K., Baron, S., Elliott, D. and Efstathiadis, G.
Publisher: INFORMS
Place of Publication: Catonsville, MD
Date: 2013
Volume: 5
Number: 1
ISSN: 2164-3970
Identifiers:
NumberType
10.1287/serv.1120.0031DOI
Divisions: Schools > Nottingham Business School
Depositing User: EPrints Services
Date Added: 09 Oct 2015 10:15
Last Modified: 09 Jun 2017 13:24
URI: http://irep.ntu.ac.uk/id/eprint/10234

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