Allison, S ORCID: https://orcid.org/0000-0002-7509-9979, Hiller, A
ORCID: https://orcid.org/0000-0001-8793-0013 and Brown, A,
2014.
Amy’s story: case study prepared for Fahy, J. and Jobber, D., 2014.
In:
Foundations of marketing.
Maidenhead: McGraw-Hill.
| Item Type: | Chapter in book |
|---|---|
| Creators: | Allison, S., Hiller, A. and Brown, A. |
| Publisher: | McGraw-Hill |
| Place of Publication: | Maidenhead |
| Date: | 2014 |
| Divisions: | Schools > Nottingham Business School |
| Record created by: | EPrints Services |
| Date Added: | 09 Oct 2015 10:16 |
| Last Modified: | 09 Jun 2017 13:24 |
| URI: | https://irep.ntu.ac.uk/id/eprint/10465 |
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