Brand suicide? Memory and liking of negative brand names [poster presentation]

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Estes, Z., Guest, D. ORCID: 0000-0003-4514-9186, Gibbert, M. and Mazursky, D., 2011. Brand suicide? Memory and liking of negative brand names [poster presentation]. In: 2011 Conference of the Association for Consumer Research.

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Item Type:	Conference contribution
Creators:	Estes, Z., Guest, D., Gibbert, M. and Mazursky, D.
Date:	2011
Divisions:	Schools > School of Social Sciences
Record created by:	EPrints Services
Date Added:	09 Oct 2015 10:21
Last Modified:	09 Jun 2017 13:27
URI:	https://irep.ntu.ac.uk/id/eprint/11758