Brand suicide? Memory and liking of negative brand names [poster presentation]

ESTES, Z., GUEST, D., GIBBERT, M. and MAZURSKY, D., 2011. Brand suicide? Memory and liking of negative brand names [poster presentation]. In: 2011 Conference of the Association for Consumer Research.

Full text not available from this repository.
Item Type: Conference contribution
Creators: Estes, Z., Guest, D., Gibbert, M. and Mazursky, D.
Date: 2011
Divisions: Schools > School of Social Sciences
Depositing User: EPrints Services
Date Added: 09 Oct 2015 10:21
Last Modified: 19 Oct 2015 14:31
URI: http://irep.ntu.ac.uk/id/eprint/11758

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