Making the business case? Intercultural differences in framing economic rationality related to environmental issues

Molthan-Hill, P. ORCID: 0000-0002-4425-1800, 2015. Making the business case? Intercultural differences in framing economic rationality related to environmental issues. Critical Perspectives on International Business, 11 (1), pp. 72-91. ISSN 1742-2043

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Abstract

Purpose: The purpose of this paper is to challenge the assumptions prominent in the Anglo-American context that the objective of a business is to increase its profits or/and that managers have to make 'the business case' in order to implement environmentally sounder solutions or other sustainability considerations into their business decisions. The paper argues that these assumptions are not presented as a human construction or agreement, instead they are treated as though they are a given, a prerequisite to a business system. By comparing qualitative statements in a cross-cultural study the paper highlights different ways in which economic rationality could be conceptualised.

Item Type: Journal article
Publication Title: Critical Perspectives on International Business
Creators: Molthan-Hill, P.
Publisher: Emerald
Place of Publication: Bingley
Date: 2015
Volume: 11
Number: 1
ISSN: 1742-2043
Identifiers:
NumberType
10.1108/cpoib-07-2012-0033DOI
Divisions: Schools > Nottingham Business School
Depositing User: EPrints Services
Date Added: 09 Oct 2015 10:23
Last Modified: 09 Jun 2017 13:28
URI: http://irep.ntu.ac.uk/id/eprint/12192

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