Does software piracy always represent consumer misbehaviour?

ABDELHADI, A., WHYSALL, P. and FOSTER, C., 2011. Does software piracy always represent consumer misbehaviour? In: 16th Conference of the European Association for Education and Research in Commercial Distribution, University of Palma, Palma de Mallorca, Spain,, June 2011.

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Abstract

This study aims to explore whether or not software piracy is perceived as consumer misbehaviour in Libya. Both qualitative and quantitative methods have been used; data were collected by interviewing 10 marketers and through a questionnaire surveying 219 Libyan consumers. The study found that almost all of the software in the Libyan market is copied in ways that would be considered illegal in Western societies but the marketers interviewed did not consider this as misbehaviour. Instead, some of them were actively encouraging consumers to adopt this pattern of behaviour. Also, nearly half (49.4%) of the sample had positive attitudes toward software piracy and 43% had an intention to conduct this behaviour. Furthermore, only 34% of consumers thought that software piracy is illegal, despite laws existing that protect intellectual property rights.

Item Type: Conference contribution
Creators: Abdelhadi, A., Whysall, P. and Foster, C.
Date: 2011
Divisions: Schools > Nottingham Business School
Depositing User: EPrints Services
Date Added: 09 Oct 2015 09:42
Last Modified: 08 Dec 2015 14:46
URI: http://irep.ntu.ac.uk/id/eprint/1447

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