The book an adaptation from the film: technology, narrative, business & how the book industry might adapt the film

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Ayodeji, J. ORCID: 0000-0003-4745-7086, 2011. The book an adaptation from the film: technology, narrative, business & how the book industry might adapt the film. International Journal of the Book, 8 (3), pp. 113-122. ISSN 1447-9516

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Abstract

This paper proposes that the book, both its form and the book publishing industry that support it can make reference to how the film industry have reacted to technological change since the 1980 's. This can be done in such a way to transform how a book is marketed, published and perhaps read. Epstein (2010) describes how the film industry profited despites its best efforts, from technological advances. The book industry has an opportunity to learn both from the film and record industries using both industries as case studies to support the book's transition to a supporting digital format. There is an opportunity to make the debate not about Kindle versus Ipad, open-source ePub format versus locked down Kindle but about how to use non-linearity, choice vs control, structure and storytelling in a creative fashion. What is the book? It is more than its physical form. It is an experience. Current industry marketing practices, for instance the book review, the audio book, speaking tours all lend themselves to a multimedia approach that can reinforce the position of the book and the reading of the book in today's creative cultural environment.

Item Type:	Journal article
Publication Title:	International Journal of the Book
Creators:	Ayodeji, J.
Publisher:	Common Ground
Place of Publication:	Champaign, Illinois
Date:	2011
Volume:	8
Number:	3
ISSN:	1447-9516
Rights:	© 2011 Common Ground Publishing. Contact Common Ground for permission to reproduce.
Divisions:	Schools > School of Art and Design
Record created by:	EPrints Services
Date Added:	09 Oct 2015 10:38
Last Modified:	07 Jul 2020 08:09
URI:	https://irep.ntu.ac.uk/id/eprint/15878