Self protection vs. opportunity seeking in business buying behavior - an experimental study

Jacob, F. and Ehret, M. ORCID: 0000-0002-2478-8889, 2006. Self protection vs. opportunity seeking in business buying behavior - an experimental study. Journal of Business and Industrial Marketing, 21 (2), pp. 106-117. ISSN 0885-8624

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Item Type: Journal article
Publication Title: Journal of Business and Industrial Marketing
Creators: Jacob, F. and Ehret, M.
Publisher: Emerald
Date: 2006
Volume: 21
Number: 2
ISSN: 0885-8624
Identifiers:
NumberType
10.1108/10610420610651331DOI
Divisions: Schools > Nottingham Business School
Depositing User: EPrints Services
Date Added: 09 Oct 2015 10:40
Last Modified: 09 Jun 2017 13:36
URI: http://irep.ntu.ac.uk/id/eprint/16394

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