The evolving nature of political brands: a comparative study exploring the internal and external brand orientations of David Cameron’s Conservative Party from 2010 to 2015

Pich, C ORCID: https://orcid.org/0000-0003-1259-2827, Jain, V and Armannsdottir, G ORCID: https://orcid.org/0000-0001-5458-8434, 2015. The evolving nature of political brands: a comparative study exploring the internal and external brand orientations of David Cameron’s Conservative Party from 2010 to 2015. In: Uzunoğlu, E, Kip, SM, Amirak, B, Yaman, B and Tuncel, H, eds., Proceedings of the 20th International Conference on Corporate and Marketing Communications, Izmir University of Economics, Izmir, Turkey, 16-17 April 2015. Izmir, Turkey: Izmir University of Economics, Faculty of Communications, pp. 65-69. ISBN 9789758789559

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Item Type:	Chapter in book
Creators:	Pich, C., Jain, V. and Armannsdottir, G.
Publisher:	Izmir University of Economics, Faculty of Communications
Place of Publication:	Izmir, Turkey
Date:	2015
ISBN:	9789758789559
Divisions:	Schools > Nottingham Business School
Record created by:	EPrints Services
Date Added:	09 Oct 2015 10:46
Last Modified:	09 Jun 2017 13:38
URI:	https://irep.ntu.ac.uk/id/eprint/17814

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