The evolving nature of political brands: a comparative study exploring the internal and external brand orientations of David Cameron’s Conservative Party from 2010 to 2015

Pich, C. ORCID: 0000-0003-1259-2827, Jain, V. and Armannsdottir, G. ORCID: 0000-0001-5458-8434, 2015. The evolving nature of political brands: a comparative study exploring the internal and external brand orientations of David Cameron’s Conservative Party from 2010 to 2015. In: E. Uzunoğlu, S.M. Kip, B. Amirak, B. Yaman and H. Tuncel, eds., Proceedings of the 20th International Conference on Corporate and Marketing Communications, Izmir University of Economics, Izmir, Turkey, 16-17 April 2015. Izmir, Turkey: Izmir University of Economics, Faculty of Communications, pp. 65-69. ISBN 9789758789559

Full text not available from this repository.
Item Type: Chapter in book
Creators: Pich, C., Jain, V. and Armannsdottir, G.
Publisher: Izmir University of Economics, Faculty of Communications
Place of Publication: Izmir, Turkey
Date: 2015
Divisions: Schools > Nottingham Business School
Depositing User: EPrints Services
Date Added: 09 Oct 2015 10:46
Last Modified: 09 Jun 2017 13:38
URI: http://irep.ntu.ac.uk/id/eprint/17814

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