The evolving nature of political brands: a comparative study exploring the internal and external brand orientations of David Cameron’s Conservative Party from 2010 to 2015

PICH, C., JAIN, V. and ARMANNSDOTTIR, G., 2015. The evolving nature of political brands: a comparative study exploring the internal and external brand orientations of David Cameron’s Conservative Party from 2010 to 2015. In: E. UZUNOĞLU, S.M. KIP, B. AMIRAK, B. YAMAN and H. TUNCEL, eds., Proceedings of the 20th International Conference on Corporate and Marketing Communications, Izmir University of Economics, Izmir, Turkey, 16-17 April 2015. Izmir, Turkey: Izmir University of Economics, Faculty of Communications, pp. 65-69. ISBN 9789758789559

Full text not available from this repository.
Item Type: Chapter in book
Creators: Pich, C., Jain, V. and Armannsdottir, G.
Publisher: Izmir University of Economics, Faculty of Communications
Place of Publication: Izmir, Turkey
Date: 2015
Divisions: Schools > Nottingham Business School
Depositing User: EPrints Services
Date Added: 09 Oct 2015 10:46
Last Modified: 09 Jun 2017 13:38
URI: http://irep.ntu.ac.uk/id/eprint/17814

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