Marketing in SMEs: a proposed '4ps' model

Resnick, S. ORCID: 0000-0002-4471-7594 and Cheng, R., 2011. Marketing in SMEs: a proposed '4ps' model. In: Academy of Marketing Conference, University of Liverpool Management School, Liverpool, 5-7 July 2011, Liverpool.

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Item Type:	Conference contribution
Creators:	Resnick, S. and Cheng, R.
Date:	2011
Divisions:	Schools > School of Social Sciences
Record created by:	EPrints Services
Date Added:	09 Oct 2015 10:48
Last Modified:	09 Jun 2017 13:39
URI:	https://irep.ntu.ac.uk/id/eprint/18349

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