Marketing in SMEs: a proposed '4ps' model

RESNICK, S. and CHENG, R., 2011. Marketing in SMEs: a proposed '4ps' model. In: Academy of Marketing Conference, University of Liverpool Management School, Liverpool, 5-7 July 2011, Liverpool.

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Item Type: Conference contribution
Creators: Resnick, S. and Cheng, R.
Date: 2011
Divisions: Schools > School of Social Sciences
Depositing User: EPrints Services
Date Added: 09 Oct 2015 10:48
Last Modified: 09 Jun 2017 13:39
URI: http://irep.ntu.ac.uk/id/eprint/18349

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