Are your numbers up? The psychological appeal of lotteries

GRIFFITHS, M.D., 2010. Are your numbers up? The psychological appeal of lotteries. i-Gaming Business, 64, p. 112.

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Abstract

Playing on national lottery games is one of the most popular forms of gambling worldwide and they are also growing in popularity in their many online incarnations. But what is the psychological appeal of an activity where the odds of winning huge jackpot prizes are usually infinitesimal? For instance, the odds of winning the EuroMillions lottery are 76 million to one. I often joke that you would get better odds of Elvis Presley landing on the moon on the back of the Loch Ness Monster!

Item Type: Journal article
Publication Title: i-Gaming Business
Creators: Griffiths, M.D.
Publisher: IGaming Business Limited
Date: 2010
Volume: 64
Divisions: Schools > School of Social Sciences
Depositing User: EPrints Services
Date Added: 09 Oct 2015 10:49
Last Modified: 09 Jun 2017 13:41
URI: http://irep.ntu.ac.uk/id/eprint/18788

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