Qualitative projective techniques in political brand image research from the perspective of young adults

PICH, C. and DEAN, D., 2015. Qualitative projective techniques in political brand image research from the perspective of young adults. Qualitative Market Research: an International Journal, 18 (1), pp. 115-144. ISSN 1352-2752

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Item Type: Journal article
Publication Title: Qualitative Market Research: an International Journal
Creators: Pich, C. and Dean, D.
Publisher: Emerald
Place of Publication: Bingley
Date: 2015
Volume: 18
Number: 1
ISSN: 1352-2752
Identifiers:
NumberType
10.1108/QMR-12-2012-0058DOI
Divisions: Schools > Nottingham Business School
Depositing User: EPrints Services
Date Added: 09 Oct 2015 10:51
Last Modified: 09 Jun 2017 13:42
URI: http://irep.ntu.ac.uk/id/eprint/19283

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