An enhancement to PESTLE: encouraging structure, evidence and insight in the macro marketing audit [poster presentation]

Allison, S. ORCID: 0000-0002-7509-9979, 2014. An enhancement to PESTLE: encouraging structure, evidence and insight in the macro marketing audit [poster presentation]. In: Academy of Marketing Annual Conference, Bournemouth University, Bournemouth, 7-10 July 2014, Bournemouth.

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Item Type:	Conference contribution
Creators:	Allison, S.
Date:	2014
Divisions:	Schools > Nottingham Business School
Record created by:	EPrints Services
Date Added:	09 Oct 2015 10:56
Last Modified:	09 Jun 2017 13:45
URI:	https://irep.ntu.ac.uk/id/eprint/20275

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