Implementation of Key Account Management: who, why, and how? An exploratory study on the current implementation of Key Account Management programs

Wengler, S., Ehret, M. ORCID: 0000-0002-2478-8889 and Saab, S., 2006. Implementation of Key Account Management: who, why, and how? An exploratory study on the current implementation of Key Account Management programs. Industrial Marketing Management, 35 (1), pp. 103-112. ISSN 0019-8501

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Item Type: Journal article
Publication Title: Industrial Marketing Management
Creators: Wengler, S., Ehret, M. and Saab, S.
Publisher: Elsevier
Date: January 2006
Volume: 35
Number: 1
ISSN: 0019-8501
Identifiers:
NumberType
10.1016/j.indmarman.2005.08.011DOI
Divisions: Schools > Nottingham Business School
Depositing User: EPrints Services
Date Added: 09 Oct 2015 10:58
Last Modified: 09 Jun 2017 13:46
URI: http://irep.ntu.ac.uk/id/eprint/20953

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