Implementation of Key Account Management: who, why, and how? An exploratory study on the current implementation of Key Account Management programs

Wengler, S., Ehret, M. ORCID: 0000-0002-2478-8889 and Saab, S., 2006. Implementation of Key Account Management: who, why, and how? An exploratory study on the current implementation of Key Account Management programs. Industrial Marketing Management, 35 (1), pp. 103-112. ISSN 0019-8501

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Item Type:	Journal article
Publication Title:	Industrial Marketing Management
Creators:	Wengler, S., Ehret, M. and Saab, S.
Publisher:	Elsevier
Date:	January 2006
Volume:	35
Number:	1
ISSN:	0019-8501
Identifiers:	Number Type 10.1016/j.indmarman.2005.08.011 DOI
Divisions:	Schools > Nottingham Business School
Record created by:	EPrints Services
Date Added:	09 Oct 2015 10:58
Last Modified:	09 Jun 2017 13:46
URI:	https://irep.ntu.ac.uk/id/eprint/20953

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