Shifting new media: from content to consultancy, from heterarchy to hierarchy

Lash, S and Wittel, A ORCID: 0000-0002-4680-6670, 2002. Shifting new media: from content to consultancy, from heterarchy to hierarchy. Environment and Planning A, 34 (11), pp. 1985-2001. ISSN 0308-518X

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This is a detailed case history of one of London’s iconic new media companies, AMX Studios. Some of the changes in this firm, we assume, are not untypical for other firms in this sector. Particularly we want to draw attention to two transformations. The first change in AMX and in London’s new media industry more generally refers to the field of industrial relations. What can be observed is a shift from a rather heterarchical towards a more hierarchical organized new media industry, a shift from short-term project networks to long-term client dependency. The second change refers to new media products and services. We want to argue for a shift from cool content production towards consultancy and interactive communications solutions.

Item Type: Journal article
Description: Post-print
LASH, S. and WITTEL, A., 2002. The definitive, peer-reviewed and edited version of this article is published in Environment and Planning A, 34 (11), pp. 1985-2001, 2002, 10.1068/a34207
Publication Title: Environment and Planning A
Creators: Lash, S. and Wittel, A.
Publisher: Pion Ltd
Place of Publication: London
Date: 2002
Volume: 34
Number: 11
ISSN: 0308-518X
Divisions: Schools > School of Arts and Humanities
Depositing User: EPrints Services
Date Added: 09 Oct 2015 10:58
Last Modified: 09 Jun 2017 13:46

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