Understanding the relationship between the communicated political brand identity and understood political brand image of David Cameron’s UK Conservative Party

Pich, C. ORCID: 0000-0003-1259-2827, 2014. Understanding the relationship between the communicated political brand identity and understood political brand image of David Cameron’s UK Conservative Party. In: 19th International Conference on Corporate and Marketing Communications, Università Cattolica del Sacro Cuore, Milan, Italy, 3-4 April 2014, Milan, Italy.

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Item Type: Conference contribution
Creators: Pich, C.
Date: 2014
Divisions: Schools > Nottingham Business School
Depositing User: EPrints Services
Date Added: 09 Oct 2015 11:01
Last Modified: 09 Jun 2017 13:47
URI: http://irep.ntu.ac.uk/id/eprint/21496

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