An evaluation of the branding strategies between Hong Kong (HK) and United Kingdom (UK) fashion clothing retailers

Cheng, R., 2004. An evaluation of the branding strategies between Hong Kong (HK) and United Kingdom (UK) fashion clothing retailers. In: European Academy of Management Conference, St. Andrews, May, 2004, St. Andrews.

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Item Type:	Conference contribution
Creators:	Cheng, R.
Date:	2004
Divisions:	Schools > Nottingham Business School
Record created by:	EPrints Services
Date Added:	09 Oct 2015 11:01
Last Modified:	19 Oct 2015 14:40
URI:	https://irep.ntu.ac.uk/id/eprint/21513

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