Technology strategy and innovation: the use of derivative strategies in the aerospace industry

Smith, D.J. ORCID: 0000-0001-7359-8451 and Rogers, M.F., 2004. Technology strategy and innovation: the use of derivative strategies in the aerospace industry. Technology Analysis and Strategic Management, 16 (4), pp. 509-527. ISSN 0953-7325

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Abstract

Strategy has become an increasingly important theme within the management of innovation. This is reflected in the increasing amount of attention given to topics such as technology strategy within the innovation literature. However research into technology strategy has tended to focus on technology acquisition rather than technology exploitation. This paper focuses on one often neglected way in which companies can exploit the technological resources at their disposal, namely through the use of a derivative strategy where new technology is combined with old products or parts of old products in order to develop new products. The paper explores this type of strategy by means of a case study from the commercial jet engine sector of the aerospace industry. The case study provides an opportunity not only to explore the nature of derivative strategies in detail it also highlights the benefits, both direct and indirect, to be gained from this type of strategy as a means of exploiting an organisation's technological resources. The paper shows how a derivative strategy can contribute to the broader strategic goals of companies in technology based industries through strategies designed to ensure the most effective utilisation of the technology base.

Item Type: Journal article
Publication Title: Technology Analysis and Strategic Management
Creators: Smith, D.J. and Rogers, M.F.
Publisher: Taylor & Francis (Routledge)
Date: 2004
Volume: 16
Number: 4
ISSN: 0953-7325
Identifiers:
NumberType
10.1080/0953732042000295810DOI
Rights: © 2004 Taylor & Francis Group
Divisions: Schools > Nottingham Business School
Depositing User: EPrints Services
Date Added: 09 Oct 2015 11:02
Last Modified: 09 Jun 2017 13:47
URI: http://irep.ntu.ac.uk/id/eprint/21794

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