A dual-process model of brand extension: taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation

Estes, Z, Gibbert, M, Guest, D ORCID: https://orcid.org/0000-0003-4514-9186 and Mazursky, D, 2012. A dual-process model of brand extension: taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation. Journal of Consumer Psychology, 22, pp. 86-101.

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Item Type:	Journal article
Publication Title:	Journal of Consumer Psychology
Creators:	Estes, Z., Gibbert, M., Guest, D. and Mazursky, D.
Date:	2012
Volume:	22
Divisions:	Schools > School of Social Sciences
Record created by:	EPrints Services
Date Added:	09 Oct 2015 11:05
Last Modified:	09 Jun 2017 13:48
URI:	https://irep.ntu.ac.uk/id/eprint/22477

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