A dual-process model of brand extension: taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation

Estes, Z., Gibbert, M., Guest, D. ORCID: 0000-0003-4514-9186 and Mazursky, D., 2012. A dual-process model of brand extension: taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation. Journal of Consumer Psychology, 22, pp. 86-101.

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Item Type: Journal article
Publication Title: Journal of Consumer Psychology
Creators: Estes, Z., Gibbert, M., Guest, D. and Mazursky, D.
Date: 2012
Volume: 22
Divisions: Schools > School of Social Sciences
Depositing User: EPrints Services
Date Added: 09 Oct 2015 11:05
Last Modified: 09 Jun 2017 13:48
URI: http://irep.ntu.ac.uk/id/eprint/22477

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