Why marketers need a new concept of culture for the global knowledge economy

Holden, N., 2004. Why marketers need a new concept of culture for the global knowledge economy. International Marketing Review, 21 (6), pp. 563-572. ISSN 0265-1335

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Item Type: Journal article
Publication Title: International Marketing Review
Creators: Holden, N.
Publisher: Emerald Group Publishing Company
Place of Publication: Bradford, W. Yorkshire
Date: 2004
Volume: 21
Number: 6
ISSN: 0265-1335
Divisions: Schools > Nottingham Business School
Depositing User: EPrints Services
Date Added: 09 Oct 2015 11:08
Last Modified: 19 Oct 2015 14:41
URI: http://irep.ntu.ac.uk/id/eprint/23336

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