Why marketers need a new concept of culture for the global knowledge economy

Holden, N., 2004. Why marketers need a new concept of culture for the global knowledge economy. International Marketing Review, 21 (6), pp. 563-572. ISSN 0265-1335

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Item Type:	Journal article
Publication Title:	International Marketing Review
Creators:	Holden, N.
Publisher:	Emerald Group Publishing Company
Place of Publication:	Bradford, W. Yorkshire
Date:	2004
Volume:	21
Number:	6
ISSN:	0265-1335
Divisions:	Schools > Nottingham Business School
Record created by:	EPrints Services
Date Added:	09 Oct 2015 11:08
Last Modified:	19 Oct 2015 14:41
URI:	https://irep.ntu.ac.uk/id/eprint/23336

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