Arabic social and cultural influences on aberrant consumer behaviour: an exploratory study of Libyan marketers

Abdelhadi, A, Foster, C ORCID: 0000-0003-2462-5155 and Whysall, P, 2013. Arabic social and cultural influences on aberrant consumer behaviour: an exploratory study of Libyan marketers. In: Academy of Marketing Conference 2013, Marketing Relevance, University of South Wales, Cardiff, 8-11 July 2013.

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Abstract

This paper examines the effect of Arabic social and cultural factors on adopting aberrant consumer behaviour (ACB) in Libya. The data was collected by conducting personal interviews with 26 marketers in Libya. The findings indicate that the Arabic social and cultural environment enforces some limitations on ACB control and prevention practices. These limitations have provided an opportunity for some Libyan consumers to engage in ACB. However, this paper goes on to explore some unique alternative ACB controlling and preventative practices used by Libyan marketers which are considered socially acceptable.

Item Type: Conference contribution
Creators: Abdelhadi, A., Foster, C. and Whysall, P.
Date: 2013
Divisions: Schools > Nottingham Business School
Depositing User: EPrints Services
Date Added: 09 Oct 2015 11:12
Last Modified: 09 Jun 2017 13:52
URI: http://irep.ntu.ac.uk/id/eprint/24256

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