Social acceptability and familiarity that breeds trust and loyalty

Griffiths, M.D. ORCID: 0000-0001-8880-6524, 2007. Social acceptability and familiarity that breeds trust and loyalty. Casino and Gaming International, 3 (3), pp. 69-72.

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Abstract

Over the past decade, the psychology of ‘gambling marketing’ has become big business. With the restriction on gambling advertising about to be lifted here in the UK, it is an opportune time to look at some of the issues surrounding branding. This article briefly examines the elements of advertising and branding success and some of its potential pitfalls.

Item Type: Journal article
Alternative Title: Brand psychology: social acceptability and familiarity that breeds trust and loyalty
Publication Title: Casino and Gaming International
Creators: Griffiths, M.D.
Publisher: CGI Global Media Limited
Date: 2007
Volume: 3
Number: 3
Divisions: Schools > School of Social Sciences
Depositing User: EPrints Services
Date Added: 09 Oct 2015 11:13
Last Modified: 09 Jun 2017 13:53
URI: http://irep.ntu.ac.uk/id/eprint/24645

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