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Griffiths, M.D. 
ORCID: 0000-0001-8880-6524,
2007.
Social acceptability and familiarity that breeds trust and loyalty.
Casino and Gaming International, 3 (3), pp. 69-72.
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Abstract
Over the past decade, the psychology of ‘gambling marketing’ has become big business. With the restriction on gambling advertising about to be lifted here in the UK, it is an opportune time to look at some of the issues surrounding branding. This article briefly examines the elements of advertising and branding success and some of its potential pitfalls.
| Item Type: | Journal article |
|---|---|
| Alternative Title: | Brand psychology: social acceptability and familiarity that breeds trust and loyalty |
| Publication Title: | Casino and Gaming International |
| Creators: | Griffiths, M.D. |
| Publisher: | CGI Global Media Limited |
| Date: | 2007 |
| Volume: | 3 |
| Number: | 3 |
| Divisions: | Schools > School of Social Sciences |
| Record created by: | EPrints Services |
| Date Added: | 09 Oct 2015 11:13 |
| Last Modified: | 09 Jun 2017 13:53 |
| URI: | https://irep.ntu.ac.uk/id/eprint/24645 |
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