New political brands: an exploratory study focusing on the creation, development and sustainability of a new political brand

Pich, C. ORCID: 0000-0003-1259-2827, 2013. New political brands: an exploratory study focusing on the creation, development and sustainability of a new political brand. In: 7th International Political Marketing Conference (IMPC), Stockholm University School of Business, Stockholm, Sweden, 19-21 September 2013, Stockholm, Sweden.

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Item Type:	Conference contribution
Creators:	Pich, C.
Date:	2013
Divisions:	Schools > Nottingham Business School
Record created by:	EPrints Services
Date Added:	09 Oct 2015 11:16
Last Modified:	09 Jun 2017 13:54
URI:	https://irep.ntu.ac.uk/id/eprint/25203

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