New political brands: an exploratory study focusing on the creation, development and sustainability of a new political brand

Pich, C ORCID: 0000-0003-1259-2827, 2013. New political brands: an exploratory study focusing on the creation, development and sustainability of a new political brand. In: 7th International Political Marketing Conference (IMPC), Stockholm University School of Business, Stockholm, Sweden, 19-21 September 2013, Stockholm, Sweden.

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Item Type: Conference contribution
Creators: Pich, C.
Date: 2013
Divisions: Schools > Nottingham Business School
Depositing User: EPrints Services
Date Added: 09 Oct 2015 11:16
Last Modified: 09 Jun 2017 13:54
URI: http://irep.ntu.ac.uk/id/eprint/25203

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