Are lottery scratchcards a 'hard' form of gambling?

Griffiths, M.D. ORCID: 0000-0001-8880-6524, 2002. Are lottery scratchcards a 'hard' form of gambling? eGambling - The Electronic Journal of Gambling Issues (EJGI) (7). ISSN 1494-5185

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This article argues that scratchcards are not an extension of the online U.K. National Lottery but an entirely different form of gambling, with its own implications for future gambling policy. It also argues that scratchcards are potentially addictive and should be considered a 'hard' form of gambling. The author suggests that scratchcard gambling could become a repetitive habit for some people because of their integrated mix of conditioning effects, rapid event frequency, short payout intervals and psychological rewards coupled with the fact that scratchcards require no skill and are highly accessible, deceptively inexpensive and available in 'respectable' outlets. On March 21, 1995, Camelot — the consortium that runs the U.K. National Lottery online — introduced scratchcards. Like the online game, 28% of ticket sales contribute towards 'good causes' distributed by the National Lotteries Charities Board. Although scratchcards are not new to the United Kingdom, many people view them as intricately linked with the National Lottery. Camelot's scratchcards were the first to benefit from both heavy advertising (television, national newspapers, billboards, etc.) and large jackpots (e.g., £50,000), which meant they became successful very quickly.

Item Type: Journal article
Publication Title: eGambling - The Electronic Journal of Gambling Issues (EJGI)
Creators: Griffiths, M.D.
Publisher: Centre for Addiction and Mental Health
Place of Publication: Toronto
Date: 2002
Number: 7
ISSN: 1494-5185
Divisions: Schools > School of Social Sciences
Depositing User: EPrints Services
Date Added: 09 Oct 2015 11:17
Last Modified: 09 Jun 2017 13:55

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