Diamonds are a boy’s best friend: an analysis of ulterior altruism in expensive gift giving

Branco Illodo, I. ORCID: 0000-0003-3037-8760 and Saunders, J., 2014. Diamonds are a boy’s best friend: an analysis of ulterior altruism in expensive gift giving. In: Proceedings of the 47th Academy of Marketing Conference: Marketing Dimensions: People, Places and Spaces, Bournemouth, 7-10 July 2014.

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Item Type:	Conference contribution
Creators:	Branco Illodo, I. and Saunders, J.
Date:	2014
Divisions:	Schools > Nottingham Business School
Record created by:	EPrints Services
Date Added:	28 Oct 2015 10:33
Last Modified:	14 May 2018 15:15
URI:	https://irep.ntu.ac.uk/id/eprint/25779

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