Diamonds are a boy’s best friend: an analysis of ulterior altruism in expensive gift giving

Branco Illodo, I. ORCID: 0000-0003-3037-8760 and Saunders, J., 2014. Diamonds are a boy’s best friend: an analysis of ulterior altruism in expensive gift giving. In: Proceedings of the 47th Academy of Marketing Conference: Marketing Dimensions: People, Places and Spaces, Bournemouth, 7-10 July 2014.

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Item Type: Conference contribution
Creators: Branco Illodo, I. and Saunders, J.
Date: 2014
Divisions: Schools > Nottingham Business School
Depositing User: EPrints Services
Date Added: 28 Oct 2015 10:33
Last Modified: 14 May 2018 15:15
URI: http://irep.ntu.ac.uk/id/eprint/25779

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