The challenges of exploring internal political brand identity and external political brand image in the context of David Cameron’s Conservative Party

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Pich, C. ORCID: 0000-0003-1259-2827 and Dean, D., 2014. The challenges of exploring internal political brand identity and external political brand image in the context of David Cameron’s Conservative Party. In: 2014 Academy of Marketing Conference, Bournemouth University, Bournemouth, 2014, Bournemouth.

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Item Type:	Conference contribution
Creators:	Pich, C. and Dean, D.
Date:	2014
Divisions:	Schools > Nottingham Business School
Record created by:	EPrints Services
Date Added:	28 Oct 2015 10:33
Last Modified:	09 Jun 2017 13:55
URI:	https://irep.ntu.ac.uk/id/eprint/25864