The role of co-creation in corporate branding: the case of a Higher Education Institution

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Spry, L. ORCID: 0000-0002-1473-1205, Foster, C. ORCID: 0000-0003-2462-5155 and Pich, C. ORCID: 0000-0003-1259-2827, 2015. The role of co-creation in corporate branding: the case of a Higher Education Institution. In: Academy of Marketing 10th Global Brand Conference, Turku School of Economics, University of Turku, Finland, 27-29 April 2015.

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Item Type:	Conference contribution
Creators:	Spry, L., Foster, C. and Pich, C.
Date:	April 2015
Divisions:	Schools > Nottingham Business School
Record created by:	EPrints Services
Date Added:	28 Oct 2015 10:34
Last Modified:	09 Jun 2017 13:55
URI:	https://irep.ntu.ac.uk/id/eprint/25933