The elicitation capabilities of qualitative projective techniques in political brand image research

Pich, C ORCID: 0000-0003-1259-2827, Armannsdottir, G ORCID: 0000-0001-5458-8434 and Dean, D, 2015. The elicitation capabilities of qualitative projective techniques in political brand image research. International Journal of Market Research, 57 (3), pp. 357-394. ISSN 1470-7853

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Item Type: Journal article
Publication Title: International Journal of Market Research
Creators: Pich, C., Armannsdottir, G. and Dean, D.
Publisher: Warc
Date: 2015
Volume: 57
Number: 3
ISSN: 1470-7853
Divisions: Schools > Nottingham Business School
Depositing User: EPrints Services
Date Added: 28 Oct 2015 10:34
Last Modified: 09 Jun 2017 13:56
URI: http://irep.ntu.ac.uk/id/eprint/26036

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