The elicitation capabilities of qualitative projective techniques in political brand image research

Pich, C. ORCID: 0000-0003-1259-2827, Armannsdottir, G. ORCID: 0000-0001-5458-8434 and Dean, D., 2015. The elicitation capabilities of qualitative projective techniques in political brand image research. International Journal of Market Research, 57 (3), pp. 357-394. ISSN 1470-7853

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Item Type:	Journal article
Publication Title:	International Journal of Market Research
Creators:	Pich, C., Armannsdottir, G. and Dean, D.
Publisher:	Warc
Date:	2015
Volume:	57
Number:	3
ISSN:	1470-7853
Divisions:	Schools > Nottingham Business School
Record created by:	EPrints Services
Date Added:	28 Oct 2015 10:34
Last Modified:	09 Jun 2017 13:56
URI:	https://irep.ntu.ac.uk/id/eprint/26036

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