Gender and marketing: an exploration into the perceptions of marketing and marketers form the perspective of male and female undergraduates in HE UK

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Armannsdottir, G. ORCID: 0000-0001-5458-8434, Pich, C. ORCID: 0000-0003-1259-2827 and Woodall, T. ORCID: 0000-0002-8949-5577, 2015. Gender and marketing: an exploration into the perceptions of marketing and marketers form the perspective of male and female undergraduates in HE UK. In: Academy of Marketing Annual Conference 2015, Limerick, Ireland, 2015.

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Item Type:	Conference contribution
Creators:	Armannsdottir, G., Pich, C. and Woodall, T.
Date:	2015
Divisions:	Schools > Nottingham Business School
Record created by:	EPrints Services
Date Added:	28 Oct 2015 10:34
Last Modified:	09 Jun 2017 13:56
URI:	https://irep.ntu.ac.uk/id/eprint/26073