Gender and marketing: an exploration into the perceptions of marketing and marketers form the perspective of male and female undergraduates in HE UK

Armannsdottir, G. ORCID: 0000-0001-5458-8434, Pich, C. ORCID: 0000-0003-1259-2827 and Woodall, T. ORCID: 0000-0002-8949-5577, 2015. Gender and marketing: an exploration into the perceptions of marketing and marketers form the perspective of male and female undergraduates in HE UK. In: Academy of Marketing Annual Conference 2015, Limerick, Ireland, 2015.

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Item Type: Conference contribution
Creators: Armannsdottir, G., Pich, C. and Woodall, T.
Date: 2015
Divisions: Schools > Nottingham Business School
Depositing User: EPrints Services
Date Added: 28 Oct 2015 10:34
Last Modified: 09 Jun 2017 13:56
URI: http://irep.ntu.ac.uk/id/eprint/26073

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