Mapping the evolutionary stages of asymmetrical supplier-buyer relationships: evidence from the Turkish textile industry

Talay, C. ORCID: 0000-0003-4696-6276 and Luo, Y., 2015. Mapping the evolutionary stages of asymmetrical supplier-buyer relationships: evidence from the Turkish textile industry. In: Academy of Marketing Conference 2015.

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Abstract

The aim of this paper is to empirically investigate asymmetrical relationship development stages by examining four relationship constructs from small textile suppliers’ perspective and identifying areas for improvement. This study adopted a multiple case study method for investigating the research question. Prior studies into business-to-business marketing have explored asymmetry in dyadic relationships that resulted in limited understanding to our knowledge. The research findings contributed to the understanding of how small suppliers identify critical relationship characteristics that help them to develop symmetries through initial, development and sustainment stages in size asymmetry.

Item Type: Conference contribution
Creators: Talay, C. and Luo, Y.
Publisher: Academy of Marketing
Place of Publication: Helensburgh
Date: 2015
Divisions: Schools > Nottingham Business School
Depositing User: Jonathan Gallacher
Date Added: 06 Nov 2015 11:48
Last Modified: 09 Jun 2017 13:56
URI: http://irep.ntu.ac.uk/id/eprint/26183

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