Research on the strategy of multinational enterprises: Key approaches and new avenues

Dabić, M. ORCID: 0000-0001-8374-9719, González-Loureiro, M. and Furrer, O., 2014. Research on the strategy of multinational enterprises: Key approaches and new avenues. BRQ Business Research Quarterly, 17 (2), pp. 129-148. ISSN 2340-9436

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Abstract

Over decades, research on multinational enterprises’ (MNEs) strategies has been anchored in internalization theory. Strongly grounded in transaction cost economics to explain foreign market entry, it hardly explains how MNEs can build and sustain a competitive advantage. Thus, this paper aims at understanding how the nature of strategic thinking has influenced the research in the field of MNEs’ strategy. A content analysis of 1116 papers was conducted. The intellectual structure and dynamics of research to date are provided, without losing sight of the key foundations of strategy and strategic management. The links between human capital and knowledge are the factors on which to underpin the explanation of the MNEs’ strategies and support the coevolving theory. This theory is a promising avenue of research under the umbrella of RBV and KBV approaches. The context-dependency of strategy implies that different contexts require different approaches. Accordingly, we provide insights for future research by combining main schools of strategy though.

Item Type: Journal article
Publication Title: BRQ Business Research Quarterly
Creators: Dabić, M., González-Loureiro, M. and Furrer, O.
Publisher: Elsevier España
Date: 2014
Volume: 17
Number: 2
ISSN: 2340-9436
Identifiers:
NumberType
10.1016/j.brq.2013.09.001DOI
Divisions: Schools > Nottingham Business School
Depositing User: Jonathan Gallacher
Date Added: 20 Nov 2015 15:39
Last Modified: 09 Jun 2017 13:57
URI: http://irep.ntu.ac.uk/id/eprint/26440

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