Communication strategy tool user guide

Ankrah, N.A. and Manu, E. ORCID: 0000-0002-9002-3681, 2014. Communication strategy tool user guide. Wolverhampton: University of Wolverhampton.

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Abstract

The application of Cradle to Cradle (C2C) principles in business sites is likely to be hampered by several barriers, some of which are socio-cultural in nature. To promote change and new thinking in the way business sites are designed, built and operated, there is the need to properly understand socio-cultural issues that create ‘lock-in’ to existing practices (Peterson and Anderson, 2009) so that these can be taken into account in the way C2C is presented to different business site stakeholders to secure their commitment to C2C inspired projects. These socio-cultural barriers are deeply rooted in the basic assumptions and value priorities of stakeholders. Strategies for communicating and promoting the C2C vision must therefore be aligned with such stakeholder value priorities and assumptions.

Item Type:	Research report for external body
Creators:	Ankrah, N.A. and Manu, E.
Publisher:	University of Wolverhampton
Place of Publication:	Wolverhampton
Date:	November 2014
Divisions:	Schools > School of Architecture, Design and the Built Environment
Record created by:	Jonathan Gallacher
Date Added:	25 Nov 2015 14:20
Last Modified:	09 Jun 2017 13:57
Related URLs:	Organisation
URI:	https://irep.ntu.ac.uk/id/eprint/26484

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