Evaluating the Effectiveness of Training in Developing Marketing Planning: A Longitudinal Approach

Smith, A.J. and Smith, I.G., 1992. Evaluating the Effectiveness of Training in Developing Marketing Planning: A Longitudinal Approach. Marketing Intelligence and Planning, 10 (11), pp. 4-11. ISSN 0263-4503

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Item Type:	Journal article
Publication Title:	Marketing Intelligence and Planning
Creators:	Smith, A.J. and Smith, I.G.
Publisher:	Emerald
Date:	1992
Volume:	10
Number:	11
ISSN:	0263-4503
Identifiers:	Number Type 10.1108/02634509210021546 DOI
Divisions:	Schools > Nottingham Business School
Record created by:	Linda Sullivan
Date Added:	02 Dec 2015 14:22
Last Modified:	24 Aug 2016 10:29
URI:	https://irep.ntu.ac.uk/id/eprint/26590

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