Evaluating the Effectiveness of Training in Developing Marketing Planning: A Longitudinal Approach

Smith, A.J. and Smith, I.G., 1992. Evaluating the Effectiveness of Training in Developing Marketing Planning: A Longitudinal Approach. Marketing Intelligence and Planning, 10 (11), pp. 4-11. ISSN 0263-4503

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Item Type: Journal article
Publication Title: Marketing Intelligence and Planning
Creators: Smith, A.J. and Smith, I.G.
Publisher: Emerald
Date: 1992
Volume: 10
Number: 11
ISSN: 0263-4503
Identifiers:
NumberType
10.1108/02634509210021546DOI
Divisions: Schools > Nottingham Business School
Depositing User: Linda Sullivan
Date Added: 02 Dec 2015 14:22
Last Modified: 24 Aug 2016 10:29
URI: http://irep.ntu.ac.uk/id/eprint/26590

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