The use of personalized behavioral feedback for online gamblers: an empirical study

Auer, MM and Griffiths, MD ORCID: 0000-0001-8880-6524, 2015. The use of personalized behavioral feedback for online gamblers: an empirical study. Frontiers in Psychology, 6, p. 1406. ISSN 1664-1078

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Abstract

Over the last few years, online gambling has become a more common leisure time activity. However, for a small minority, the activity can become problematic. Consequently, the gambling industry has started to acknowledge their role in player protection and harm minimization and some gambling companies have introduced responsible gambling tools as a way of helping players stay in control. The present study evaluated the effectiveness of mentor (a responsible gambling tool that provides personalized feedback to players) among 1,015 online gamblers at a European online gambling site, and compared their behavior with matched controls (n = 15,216) on the basis of age, gender, playing duration, and theoretical loss (i.e., the amount of money wagered multiplied by the payout percentage of a specific game played). The results showed that online gamblers receiving personalized feedback spent significantly less time and money gambling compared to controls that did not receive personalized feedback. The results suggest that responsible gambling tools providing personalized feedback may help the clientele of gambling companies gamble more responsibly, and may be of help those who gamble excessively to stay within their personal time and money spending limits.

Item Type: Journal article
Publication Title: Frontiers in Psychology
Creators: Auer, M.M. and Griffiths, M.D.
Publisher: Frontiers Media S.A.
Date: 2015
Volume: 6
ISSN: 1664-1078
Identifiers:
NumberType
10.3389/fpsyg.2015.01406DOI
Rights: Copyright © 2015 Auer and Griffiths. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
Divisions: Schools > School of Social Sciences
Depositing User: Jill Tomkinson
Date Added: 07 Dec 2015 11:42
Last Modified: 09 Jun 2017 13:58
URI: http://irep.ntu.ac.uk/id/eprint/26610

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