The impact of gambling advertising: Problem gamblers report stronger impacts on involvement, knowledge, and awareness than recreational gamblers.

Hanss, D., Mentzoni, R.A., Griffiths, M.D. ORCID: 0000-0001-8880-6524 and Pallesen, S., 2015. The impact of gambling advertising: Problem gamblers report stronger impacts on involvement, knowledge, and awareness than recreational gamblers. Psychology of Addictive Behaviors, 29 (2), pp. 483-491. ISSN 0893-164X

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Abstract

Although there is a general lack of empirical evidence that advertising influences gambling participation, the regulation of gambling advertising is hotly debated among academic researchers, treatment specialists, lobby groups, regulators, and policy makers. This study contributes to the ongoing debate by investigating perceived impacts of gambling advertising in a sample of gamblers drawn from the general population in Norway (n = 6,034). Three dimensions of advertising impacts were identified, representing perceived impacts on (a) gambling-related attitudes, interest, and behavior (‘Involvement’), (b) knowledge about gambling options and providers (‘Knowledge’), and (c) the degree to which people are aware of gambling advertising (‘Awareness’). Overall, impacts were strongest for the ‘Knowledge’ dimension, and, for all three dimensions, the impact increased with level of advertising exposure. Those identified as problem gamblers in the sample (n = 57) reported advertising impacts concerning ‘Involvement’ more than recreational gamblers, and this finding was not attributable to differences in advertising exposure. Additionally, younger gamblers reported stronger impacts on ‘Involvement’ and ‘Knowledge’ but were less likely to agree that they were aware of gambling advertising than older gamblers. Male gamblers were more likely than female gamblers to report stronger impacts on both ‘Involvement’ and ‘Knowledge’. These findings are discussed with regard to existing research on gambling advertising as well as their implications for future research and policy-making.

Item Type: Journal article
Publication Title: Psychology of Addictive Behaviors
Creators: Hanss, D., Mentzoni, R.A., Griffiths, M.D. and Pallesen, S.
Publisher: American Psychological Association Division 50 (Society of Addiction Psychology)
Date: 2015
Volume: 29
Number: 2
ISSN: 0893-164X
Identifiers:
NumberType
10.1037/adb0000062DOI
Divisions: Schools > School of Social Sciences
Depositing User: Jill Tomkinson
Date Added: 09 Dec 2015 11:51
Last Modified: 09 Jun 2017 13:58
URI: http://irep.ntu.ac.uk/id/eprint/26635

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