SCHIVINSKI, B., 2011. Gemba Kaizen: influencing individuals behavior for better - an approach to social marketing

Schivinski, B. ORCID: 0000-0002-4095-1922, 2011. SCHIVINSKI, B., 2011. Gemba Kaizen: influencing individuals behavior for better - an approach to social marketing. In: G. Wróbel, ed., Kultura kaizen: rozważania nad wartościami ciągłego doskonalenia. Rzeszów: Wyższa WIiZ, pp. 113-130. ISBN 9788360583586

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Abstract

The idea of providing the Gemba Kaizen philosophy to a social level can benefit not only individuals, but the society as well. The Japanese philosophy for improvement or change for better may serve companies that
are looking for increasing its value by quality management. The same principles when implemented in a society may improve quality of life of its inhabitants and help solving social problems. The use of social marketing tools increase the chance of providing a change in the individuals behavior
and values. When a social marketing campaign is well succeeded, there are chances to serve as example in many other societies and be a benchmarking topic.

Item Type: Chapter in book
Creators: Schivinski, B.
Publisher: Wyższa WIiZ
Place of Publication: Rzeszów
Date: 2011
Divisions: Schools > Nottingham Business School
Depositing User: Linda Sullivan
Date Added: 22 Dec 2015 14:44
Last Modified: 09 Jun 2017 13:58
URI: http://irep.ntu.ac.uk/id/eprint/26717

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