Branding, marketing and design: experiential in-store digital environments

Kent, A. ORCID: 0000-0002-9741-4335, Dennis, C., Blazquez Cano, M. and Schwarz, E., 2015. Branding, marketing and design: experiential in-store digital environments. In: E. Pantano, ed., Successful technological integration for competitive advantage in retail settings. Advances in e-business research series . Hershey, PA: IGI Global, pp. 1-22. ISBN 9781466682986

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Item Type:	Chapter in book
Creators:	Kent, A., Dennis, C., Blazquez Cano, M. and Schwarz, E.
Publisher:	IGI Global
Place of Publication:	Hershey, PA
Date:	2015
ISBN:	9781466682986
Divisions:	Schools > School of Art and Design
Record created by:	Linda Sullivan
Date Added:	13 Jan 2016 14:05
Last Modified:	07 Jun 2019 08:24
URI:	https://irep.ntu.ac.uk/id/eprint/26756

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