Branding, marketing and design: experiential in-store digital environments

Kent, A. ORCID: 0000-0002-9741-4335, Dennis, C., Blazquez Cano, M. and Schwarz, E., 2015. Branding, marketing and design: experiential in-store digital environments. In: E. Pantano, ed., Successful technological integration for competitive advantage in retail settings. Advances in e-business research series . Hershey, PA: IGI Global, pp. 1-22. ISBN 9781466682986

Full text not available from this repository.
Item Type: Chapter in book
Creators: Kent, A., Dennis, C., Blazquez Cano, M. and Schwarz, E.
Publisher: IGI Global
Place of Publication: Hershey, PA
Date: 2015
Divisions: Schools > School of Art and Design
Depositing User: Linda Sullivan
Date Added: 13 Jan 2016 14:05
Last Modified: 09 Jun 2017 13:58
URI: http://irep.ntu.ac.uk/id/eprint/26756

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