Developing a sustainable nation brand: a study of Sri Lanka

Welton, R. ORCID: 0000-0001-6864-0205, 2013. Developing a sustainable nation brand: a study of Sri Lanka. In: 8th Global Brand Conference of the Special Interest Group on Brand, Identity and Corporate Reputation of the Academy of Marketing, Catholic University of Portugal, Oporto, Portugal, 3-5 April 2013.

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Abstract

This study examines the degree to which the Earth Lung Project, a carbon mitigation initiative in Sri Lanka has developed a coherent nation brand. Findings indicate that a shared sense of national identity amongst all stakeholder groups is critical in the development of a national brand. However, whilst concern for the environment was found to be an embedded aspect of national identity within Sri Lanka, conflicting stakeholder perspectives reveal a lack of belief amongst private sector stakeholders in the ELP. Thus there are doubts over the degree to which the ELP is currently capable of generating a sustainable national brand.

Item Type: Conference contribution
Alternative Title: Sri Lanka’s Earth Lung Project: developing a sustainable national brand
Creators: Welton, R.
Date: 2013
Divisions: Schools > Nottingham Business School
Depositing User: Jonathan Gallacher
Date Added: 17 Feb 2016 10:54
Last Modified: 09 Jun 2017 13:59
URI: http://irep.ntu.ac.uk/id/eprint/26978

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