Brand names and slogans guide visual attention

Estes, Z., Guest, D. ORCID: 0000-0003-4514-9186, Gibbert, M. and Mazursky, D., 2015. Brand names and slogans guide visual attention. In: 2015 Meeting of the European Marketing Academy, Leuven, Belgium, May 2015.

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Item Type:	Conference contribution
Creators:	Estes, Z., Guest, D., Gibbert, M. and Mazursky, D.
Date:	2015
Divisions:	Schools > School of Social Sciences
Record created by:	Linda Sullivan
Date Added:	23 Feb 2016 14:35
Last Modified:	09 Jun 2017 13:59
URI:	https://irep.ntu.ac.uk/id/eprint/27016

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