Estes, Z., Guest, D. ORCID: 0000-0003-4514-9186, Gibbert, M. and Mazursky, D.,
2015.
Brand names and slogans guide visual attention.
In: 2015 Meeting of the European Marketing Academy, Leuven, Belgium, May 2015.
Item Type: | Conference contribution |
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Creators: | Estes, Z., Guest, D., Gibbert, M. and Mazursky, D. |
Date: | 2015 |
Divisions: | Schools > School of Social Sciences |
Record created by: | Linda Sullivan |
Date Added: | 23 Feb 2016 14:35 |
Last Modified: | 09 Jun 2017 13:59 |
URI: | https://irep.ntu.ac.uk/id/eprint/27016 |
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