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Simba, A. 
ORCID: 0000-0002-0276-8211 and Nyandoro, Z.,
2016.
Strategic management in retail pharmacy: the case of Zimbabwean companies.
African Journal of Business Management, 10 (9), pp. 233-244.
ISSN 1993-8233
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Abstract
Retail pharmacies operating in developing and emerging nations are faced with a myriad of intractable
macro-economic conditions including over-regulation, government interference, inept policy implementations and intensive competition. These conditions demand that retail pharmacies become strategic in their approach to business management in order to diminish the impact of macro-economic conditions conspiring to influence their performance in the market. From that perspective, this study investigates the specific strategic management approaches employed by retail pharmacies in Zimbabwe to navigate the country’s harsh economic conditions. In order to examine their management approaches, a questionnaire survey consisting of 90 retail pharmacies was carried out. Data collected from the survey was analysed using regression analysis. From this, the study developed a nuanced strategic management model that can be applied in managing businesses operating in unpredictable markets either in developing, emerging or advanced nations.
| Item Type: | Journal article | ||||
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| Publication Title: | African Journal of Business Management | ||||
| Creators: | Simba, A. and Nyandoro, Z. | ||||
| Publisher: | Academic Journals | ||||
| Date: | May 2016 | ||||
| Volume: | 10 | ||||
| Number: | 9 | ||||
| ISSN: | 1993-8233 | ||||
| Identifiers: |
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| Rights: | Copyright © 2016. Author(s) retain the copyright of this article http://www.academicjournals.org/AJBM. Authors agree that this article remain permanently open access under the terms of the Creative Commons Attribution License 4.0 International License. | ||||
| Divisions: | Schools > Nottingham Business School | ||||
| Record created by: | Jill Tomkinson | ||||
| Date Added: | 04 May 2016 10:58 | ||||
| Last Modified: | 05 Oct 2017 10:59 | ||||
| URI: | https://irep.ntu.ac.uk/id/eprint/27730 |
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