The effect of consumer attitudes on design for product longevity: the case of the fashion industry

McLaren, A. ORCID: 0000-0002-9909-5403, Goworek, H., Cooper, T. ORCID: 0000-0001-8623-2918, Oxborrow, L. ORCID: 0000-0003-2795-8131 and Hill, H., 2016. The effect of consumer attitudes on design for product longevity: the case of the fashion industry. In: P. Lloyd and E. Bohemia, eds., Proceedings of DRS 2016: Design + Research + Society - Future-Focused Thinking. 50th Anniversary Conference, Brighton, 27-30 June 2016. London: Design Research Society, pp. 3831-3846.

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Product longevity is a key aspect of sustainability and encouraging consumers to prolong the lifetime of products therefore has a part to play in minimising environmental sustainability impacts. The production, distribution and disposal phases of the clothing life cycle all create environmental impacts, but extending garments’ active life via design, maintenance and re-use of clothing is the most effective method of reducing the negative effects of the clothing industry on the environment. The study took an exploratory approach using mixed qualitative research methods to investigate consumer perspectives on clothing longevity and explore everyday processes and practices of clothing use, e.g. purchase, wear, care, maintenance, repair, re-use and disposal. The research findings showed that numerous factors affect consumers’ perspectives of clothing longevity during the purchase, usage and disposal stages of the clothing lifecycle. The conclusion addresses how these factors can influence product design practice in the fashion industry.

Item Type: Chapter in book
Creators: McLaren, A., Goworek, H., Cooper, T., Oxborrow, L. and Hill, H.
Publisher: Design Research Society
Place of Publication: London
Date: 2016
Volume: 10
Divisions: Schools > School of Architecture, Design and the Built Environment
Schools > School of Art and Design
Record created by: Jonathan Gallacher
Date Added: 11 Jul 2016 09:56
Last Modified: 09 Jun 2017 14:04
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