Reconciling and radicalising business school stakeholder engagement: delivering on brand promise through the Thinkubator® Challenge: competitive paper

Hiller, A.J. ORCID: 0000-0001-8793-0013, Pick, P. and Cook, A., 2016. Reconciling and radicalising business school stakeholder engagement: delivering on brand promise through the Thinkubator® Challenge: competitive paper. In: Academy of Marketing Conference: Radical Marketing, Northumbria University, Newcastle, 6-8 July 2016.

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Item Type: Conference contribution
Creators: Hiller, A.J., Pick, P. and Cook, A.
Date: July 2016
Divisions: Schools > Nottingham Business School
Record created by: Linda Sullivan
Date Added: 05 Jan 2017 08:37
Last Modified: 09 Jun 2017 14:10
URI: https://irep.ntu.ac.uk/id/eprint/29571

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